Stylist Program

Professional pricing for licensed stylists. Serova extensions are stylist approved by design. If you hold a cosmetology license, you should not be paying retail for them.

How it works

1. Apply using the form below with your license details.
2. We verify your license with your state board, usually within 1 to 2 business days.
3. You are in. Once approved, log in to your Serova account and you will see your exclusive stylist pricing on every product, applied at checkout with your stylist code.

Why partner with Serova

• Exclusive professional pricing on our full collection. Every method, every shade.
• 100% Remy, cuticle intact human hair your clients will thank you for
• Priority access to new shades and restocks
• A brand that credits the professional: we built Serova with stylists, for stylists

Browse the Professional Collection to see every method, shade, and length available at stylist pricing.

Applications are reviewed by a human. A valid, current cosmetology license is required.